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YouTube to live stream all DLF IPL 2010 matches

First major sporting event to be live-streamed across the globe

Fans can catch all the action live on a dedicated IPL channel at www.youtube.com/ipl

Mumbai, January 20th 2010: Get front row seats for all DLF Indian Premier League matches in 2010 as the cricket stadium will now be virtual! Adding a unique social media edge to the upcoming DLF IPL 2010 season, Google India today announced an agreement with the Indian Premier League and its licensing partner Global Cricket Ventures that will enable it to live stream all the action from latest season on a dedicated IPL channel on YouTube at www.youtube.com/ipl. YouTube™ is the world’s largest entertainment platform where people enjoy the biggest selection of videos and collaborate to create a unique viewing experience and brands get access to a highly engaged audience.

Under the terms of this agreement, Google will have exclusive online rights for IPL content for two years and both Google and IPL will jointly share revenues from sponsorships and advertising on www.youtube.com/ipl and on www.iplt20.com (the official website of IPL).

This is the first time Google is live streaming – a mega cricket tournament spanning 60 matches over 45 days- for a major global sport on YouTube. This partnership also marks a first-of-its-kind innovation in live streaming of any global cricketing event providing boundary-less access to the billions of fans across the world, except in USA where re-broadcast options will be available. Now fans from Mumbai to Melbourne will be able to enjoy all the 60 matches of DLF IPL 2010 and join the action with cricket fans from all over the world on-demand and share their experiences on YouTube. They will also enjoy special content, which includes match highlights, player interviews, wickets of the match, top sixes of the match, award ceremony, pitch reports, and much more, at any time convenient to them. Those who watch IPL matches live on YouTube will also get a special treat – an exclusive "YouTube View" that will provide viewers with an alternative view of the match not available on television or any other media.

"We are thrilled to have the IPL as our global partner and bring to the YouTube community around the world and here in India an interactive, unique experience building greater awareness around the world for the sport", said Shailesh Rao, Managing Director, Google India and Media & Platforms, Asia Pacific.

He added, "YouTube offers an open platform for sports and entertainment companies to take their content to a global audience and a great opportunity for advertisers to interact with a large number of viewers through interactive video formats. During the IPL season, the biggest and most talked-about cricket tournament in the world, YouTube will offer innovative and engaging advertising opportunities to companies which help them build stronger online brand associations and engage the audience."

Lalit Modi, Chairman and Commissioner, Indian Premier League said, "This unique initiative by IPL to partner Google India will give the league a global reach on a single distribution platform. This will allow IPL fans anywhere in the world to view the action on-demand as per their convenience, thus making the new dedicated IPL channel on YouTube the biggest virtual stadium in the world. Fan interactions with players, owners and other fans worldwide will ensure that the IPL YouTube destination becomes the most compelling and comprehensive online destinations for the league. I am certain that this new innovation will significantly enrich the user experience of the global cricket fan with a direct window to the on-field action through generation next technologies. I am really confident and that this year’s season will be bigger and more exciting than the last."
In addition to live streaming of matches on YouTube, Google will also host a special IPL branded Orkut Community which will host live chats with Man of the Match, team owners, contests and match polls to engage fans and audiences while the tournament is on. Users will also be able to enjoy short clips of highlights and other special video content on the YouTube mobile – http://www.youtube.com/mobile.

The advertising options on YouTube will be available only for a limited number of sponsors over the course of the season. Companies will have the opportunity to sponsor live streamed matches, match re-broadcasts, and ongoing viewership of clips and highlights. Advertisers will be able to advertise on the YouTube homepage, the live stream page, video ads during the match itself amongst several other innovative formats.

About Google™ Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

About YouTube™

YouTube is the world’s most popular online video community allowing millions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, CA and is a subsidiary of Google Inc.

DLF Indian Premier League 2010
DLF IPL 2010 is set to kick-off in Hyderabad on March 12th and will feature last year’s league winners the Deccan Chargers taking on the Kolkata Knight Riders. The DLF IPL 2010 will be played over 45 days across India and will feature a grand total of 60 games, with the addition of a third place play-off. The league will also see the addition of four new home venues in the form of Nagpur for the Mumbai Indians, Vishakapatnam for the Deccan Chargers, Ahmedabad for the Rajasthan Royals and Dharamshala for the Kings XI Punjab.
For more information on all the action in IPL 2010 log onto www.IPLT20.com the official online destination of the league.