New feature will provide businesses with new visibility into the ways their local listings are found on Google, enabling them to make smarter decisions about attracting customers
14 October, 2009
As a business owner in India, a local listing on Google will now ensure much more than online visibility. Businesses in India will now be empowered with information on how their listing is being searched and from where -- trends that will enable businesses to make informed decisions to reach out to potential customers.
Google is introducing a new dashboard feature in the Google Local Business Center (LBC) that will provide business owners with a powerful level of information about how Google users are interacting with their local listings. The Local Business Center (www.google.co.in/lbc) is a free tool that enables business owners to control the content of their listings in Google Search™ and Google Maps™. With the addition of the new dashboard, the LBC will now draw upon local search data to help owners optimize their local listings and their other efforts to attract more customers.
According to Google estimates, the number of queries for local businesses is fast increasing. The LBC dashboard will initially provide business owners with the following data on that activity in Google Search and Google Maps.
With the LBC dashboard, business owners will be able to identify trends, such as days of the week when interest in their business spikes, or seasonality in the types of searches that lead potential customers to their listings. Owners will also be able to better determine how changes to their listings -- such as adding a video or refining their category -- influence the traffic to that listing.
The LBC dashboard also allows business owners to better measure the impact of changes to associated web content or adjustments to marketing campaigns -- such as a new post to the company blog, or a new advertising campaign -- by measuring impressions, actions, location, and more before and after the changes.
So, for example, a restaurant could host an event and then watch to see if queries for its business name increase in the following days. It could also experiment with the information in its LBC listing to uncover which configurations produce more hits in Google Search for certain keywords. With this data, owners will be able to make informed decisions about the most effective ways to promote their businesses and attract new customers.
The LBC dashboard will be pre-populated at launch with Google data from the past 30 days, and it will then be updated daily. All data available in the LBC dashboard will be anonymized and aggregated, so no individual Google user data will be shared.
The dashboard is accessible to any business owner who has claimed his or her listing in the Local Business Center. Business owners who do not yet have an LBC account can quickly create theirs for free by visiting http://www.google.co.in/lbc.
For information on how business owners can help Google users find and connect with their businesses, check out this list of tips.
Google Search™ and Google Maps™ are trademarks of Google Inc. All other company and product names may be trademarks of the companies with which they are associated.
Communications & Public Affairs Manager
Simran Singh Sethi