6 October, 2009 – Bringing the power of Internet advertising to small businesses, Google India today announced a special initiative to help entrepreneurs jump start their online advertising campaign on Google’s AdWords™ platform for free. All small businesses with an online presence, will be able to avail Rs 2500/- worth of advertising coupons by just calling the toll free number 1860 266 6622 and registering their websites with Google India AdWords platform – http://adwords.google.co.in.
Launching this all-India initiative in Punjab, Google India’s head of on-line sales, Sridhar Seshadri said, "Small and medium businesses have always wanted to advertise to get more business but that option has consistently remained beyond their reach because of the high costs associated. But with Google’s AdWords platform, they no longer have to worry as they can start advertising with a budget which is as low as Rs 200 per day and grow it as per their business demand. With Punjab being the hub of small entrepreneurial businesses, we want to provide the entrepreneurs here with an opportunity to try out online advertising options and see the results for themselves".
Sharing his experience, an entrepreneur from Ludhiana Rishi Sachdev of www.AryanFlorist.com website, said, "The flexibility to change your AdWords campaign budget at any time and adjust campaign geo-targeting at the country, region and city levels are the two most important features of Google AdWords. I advise others to start Google AdWords campaigns with a modest budget, focus on the right keywords and use text ads and then scale-up their investments gradually." Today, AdWords accounts for 70% of his web traffic and 90% of its business, proving to be a key ingredient in the success formula for Aryan Florist.
Yashish Dahiya, CEO of Policybazar.com, a leading online insurance aggregator, also narrating his experience with Google AdWords said, "AdWords is the best friend a marketer can have! You can measure your ROI; you can monitor and optimize your campaign, all at your own pace-so you are totally in control."
"The company was able to increase the traffic to their website through Google Search network, which in turn helped us receive around 100-200 leads per day consistently. AdWords is a powerful tool that can do wonders to your business. It is, however, important to spend time on it and monitor performance seriously" he added.
Highlighting the success of Google AdWords among many SME advertisers, Seshadri further added "The combined benefits of the online medium and Google AdWords platform enables SMEs to target precisely, pay only for results, and stay firmly in charge of costs. Besides this, online is also a smart place to be when your customers are price-conscious and doing a lot of research on the web before they make a purchasing decision. Indian SMEs are increasingly appreciating the control that search marketing gives them and they are using it to their advantage to drive business growth."
The demand for online search engine advertising by SMEs has been growing consistently in India. And with Google being one of the leading players in the search category, Google’s AdWords platform offers reach and precision targeting making it one of the most cost-effective and highly-targeted online advertising platforms available today. Small medium businesses can also use the platform to target new audiences on the Google advertising network and get a greater control of their budgets, with very little time commitment and reach out to specific audiences not only in India but also international markets.
Google India foresees a vast opportunity in SME sector and is committed to extend support to all local SME advertisers to help them gain from the internet medium.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford PhD. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.
Global Communications & Public Affairs Manager