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Google Releases Fastest Rising and Most Popular Search terms in India for 2008

Today, Google announced its India Zeitgeist, a look at 2008 through the collective eyes of the Indian users on the web. The 2008 year-end India Zeitgeist offers a unique perspective on the year’s major events and hottest trends based on searches conducted by users in India.

“The year-end provides an opportunity to take stock of our lives and those of others, look at what made news through the year and browsing the Google India Zeitgeist lists is especially interesting as these provide a refreshing perspective on the year gone by and an insight into emerging trends. Different people find different things to do on the web, so these lists are a good representation of the unique ways in which Indian users mine the Internet. Given the popularity of mobiles, this year we also looked at what people searched for while on the move through their mobile phones.” said Vinay Goel, Head of Products, Google India.

While developing the 2008 report, Google analyzed various aspects of the search queries to understand what was on the minds of Internet users in India. We retrieved the most frequently-searched terms for the period across many categories like Bollywood Celebrities, Holiday destinations etc. In addition we also looked at the top 10 fastest rising search words in India. This was done by reviewing several thousands of 2008’s most popular searches and ranking them based on how much their popularity increased compared to 2007. Taken together, we believe that all these lists define the true Zeitgeist or the "spirit of the times." In addition, for the first time this year we are offering a unique insight into the mobile web, by including the top queries searched for on the mobile.

Hope you enjoy reading and analyzing these interesting and fun results.

Zeitgeist Explained

Google reveals the internet "Zeitgeist" (German for "the spirit of the times") through an exploration of the billions of search queries we receive every year. In addition to the year-end Zeitgeist, which highlights the top trends of 2008, we also have several tools that give insight into global, regional, past and present search trends. Google Zeitgeist tools can never be used to identify individual users because we rely on anonymized, aggregated counts of how often certain search queries occur over time. These tools are available year-round for you to play with, explore, and learn from:

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit

Media Contacts:

Roli Agarwal
Communications & Public Affairs Manager
Google India

Paroma Roy Chowdhury
Head, Corporate Communications & Public Affairs
Google India

Dechama Uthappa
20:20 MEDIA
+91-98450 87220

I. 2008 India Zeitgeist lists

A. Fast- Rising Searches in 2008

  1. youtube
  2. orkut
  3. Katrina Kaif
  4. cricket
  5. IRTTC
  6. facebook
  7. Genelia d’souza
  8. Beijing 2008 Olympic Games
  9. sixth pay commission
  10. IPL

B. Most Popular Searches in 2008

  1. Orkut
  2. Gmail
  3. Yahoo
  4. Google
  5. Youtube
  6. Yahoomail
  7. Indian railways
  8. Rediff
  9. Cricket
  10. Katrina Kaif

C. Most Popular Mobile Queries For 2008

  1. Orkut
  2. Yahoo
  3. Waptrick
  4. Gmail
  5. Games
  6. Katrina Kaif
  7. Rediffmail
  8. Yahoomail
  9. Namitha
  10. Google

II. Category Lists

Most Popular Bollywood Celebrities

  1. Katrina Kaif
  2. Aishwarya Rai
  3. Salman Khan
  4. Hrithik Roshan
  5. Kareena Kapoor
  6. Shahid Kapur
  7. Deepika Padukone
  8. Shahrukh Khan
  9. Mallika Sherawat
  10. Genelia D’souza

Top 10 “How to” do stuff

  1. How to reduce weight
  2. How to kiss
  3. How to earn money
  4. How to get pregnant
  5. How to learn English
  6. How to gain weight
  7. How to play guitar
  8. How to create a website
  9. How to impress a girl
  10. How to tie a tie

Most Popular Sports stars

  1. Sania Mirza
  2. Sachin Tendulkar
  3. Cristiano Ronaldo
  4. John Cena
  5. Dhoni
  6. David Beckham
  7. Brett Lee
  8. Khali
  9. Kaka
  10. Roger Federer

Most Popular Politicians

  1. Mahatma Gandhi
  2. Raj Thackeray
  3. Sarah Palin
  4. Sonia Gandhi
  5. Barack Obama
  6. Indira Gandhi
  7. Rahul Gandhi
  8. Abdul Kalam
  9. Manmohan Singh
  10. Mayawati

Most Popular Movies

  1. Jodha Akbar
  2. Dasavatharam
  3. Singh Is King
  4. Jaane Tu Ya Jaane Na
  5. Jannat
  6. Tashan
  7. Ganesha
  8. Fashion
  9. Rock On
  10. Race

Most Popular Holiday Destinations

  1. Goa
  2. Kerala
  3. Kashmir
  4. Dubai
  5. Singapore
  6. Australia
  7. London
  8. Shimla
  9. Switzerland
  10. Manali

Most Popular "days"

  1. Independence Day
  2. Valentine’s Day
  3. Friendship Day
  4. Teacher’s Day
  5. Earth Day
  6. Republic Day
  7. Mothers Day
  8. Women’s Day
  9. Father’s Day
  10. World Environment Day

Most Popular Government websites



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