NEW DELHI, India (March 6, 2008) – Today, Google announced the widening of its bouquet of payment options for the AdWords™ advertising program in India. Advertisers will now have the power to choose from among a range of payment options to create their Google AdWords account. The new options of payment by cheque, demand draft and net banking offer advertisers more flexibility and convenience and bring a whole new dimension to online advertising and e-commerce in India.
“Google is committed to improving the user experience for its advertisers the world over. India is a very strategic market and feedback from Indian advertisers has been an important component in making AdWords more useful for the Indian market. We hope that more Indian advertisers will be able to grow their business through AdWords by recognizing that Indian businesses prefer to conduct transactions not only by credit cards but also by cheque and electronic funds transfer. With this fuller set of options in place more Indian businesses will be able to use AdWords to expand their reach, profitability and exposure online” says Shailesh Rao, Managing Director, Google India.
These new forms of payment are a boon to Indian advertisers, especially small and medium size enterprises, who tend not to be credit card holders. Now they can pay for their AdWords account by cheque or demand draft, just as easily as they would make payments for electricity, mobile and cable bills. By choosing this option, businesses just have to mail their cheque or demand draft to the Citibank office in Mumbai to ensure optimal convenience in managing their advertising campaigns online.
The other form of payment being launched today, via net banking, is the electronic transfer of funds from a user’s bank account to their AdWords account. This can be easily done from Google’s website making it a secure and seamless experience. Advertisers comfortable with online transactions can now benefit from this real time experience. Advertisers can continue to use credit cards, but it’s always great to have a choice
To learn more about AdWords and the new forms of payments, go to https://adwords.google.co.in/select/login
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Communications & Public Affairs Manager