December 18, 2007
With the end of the year in sight, it’s time to reflect on what made 2007 special. Today we are releasing our first ever annual Google Zeitgeist™ report for India – the fastest rising and highest volume search terms that users from India have been submitting to Google, in 2007.
Zeitgeist means "spirit of the times" and, because people use Google to search for what’s new and interesting, these queries, when seen in volume, tend to be a good reflection of what’s on everybody’s minds.
The Google Zeitgeist is calculated by looking at the aggregation of the most popular and fast-rising search queries submitted to Google by Indian users.
In compiling the 2007 year-end Google Zeitgeist™, we studied the aggregation of billions of search queries people from India conducted on Google. We should note that no individual searcher’s information was part of this analysis.
For the 2007 Google Zeitgeist™ list for India, we did not simply retrieve the most frequently-searched terms for the period, though many of these terms do not change much from year to year. Although these terms are unquestionably popular, they don’t actually define the Zeitgeist or the “spirit of the times”.
Instead, we looked for those search terms that grew tremendously in 2007- the explosive queries, the topics that everyone obsessed over. To come up with this list, we looked at several thousand of 2007’s most popular searches, and ranked them based on how much their popularity increased compared to 2006, for example, Deepika Padukone’s popularity online soared in 2007.
We also gave a proportionately higher score to searches with more traffic increase.
Separately, we also computed the most popular queries in 2007 by volume. These category based lists given below on Bollywood celebrities, movies, holiday destinations etc. are the absolute most frequent searches in those categories.
Hope you enjoy reading and analyzing these interesting and fun results.
Communications & Public Affairs Manager
‘Social Networking tops the list, followed closely by other platforms of online communication and interaction.’
Top 10 Bollywood Celebrities
‘Actresses dominate the list of Bollywood celebrities; Deepika Padukone earns a spot in the top 10 as she leap frogs into celebrity hood’
Top 10 Movies
‘Movie makers are now using Internet to interact with their audience’
Top 10 Places of Interest
‘Is Kashmir reemerging as a holiday destination?’
Top 10 political leaders
‘Mahatma Gandhi tops the list – is Gandhigiri regaining popularity?’
Top 10 Sportstars
’Tennis, cricket and football players – the most popular sports stars searched by Indians’
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