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Google’s Indian Year-End Zeitgeist highlights hot searches in 2007

December 18, 2007

With the end of the year in sight, it’s time to reflect on what made 2007 special. Today we are releasing our first ever annual Google Zeitgeist™ report for India – the fastest rising and highest volume search terms that users from India have been submitting to Google, in 2007.

Zeitgeist means "spirit of the times" and, because people use Google to search for what’s new and interesting, these queries, when seen in volume, tend to be a good reflection of what’s on everybody’s minds.

The Google Zeitgeist is calculated by looking at the aggregation of the most popular and fast-rising search queries submitted to Google by Indian users.


In compiling the 2007 year-end Google Zeitgeist™, we studied the aggregation of billions of search queries people from India conducted on Google. We should note that no individual searcher’s information was part of this analysis.

For the 2007 Google Zeitgeist™ list for India, we did not simply retrieve the most frequently-searched terms for the period, though many of these terms do not change much from year to year. Although these terms are unquestionably popular, they don’t actually define the Zeitgeist or the “spirit of the times”.

Instead, we looked for those search terms that grew tremendously in 2007- the explosive queries, the topics that everyone obsessed over. To come up with this list, we looked at several thousand of 2007’s most popular searches, and ranked them based on how much their popularity increased compared to 2006, for example, Deepika Padukone’s popularity online soared in 2007.

We also gave a proportionately higher score to searches with more traffic increase.

Separately, we also computed the most popular queries in 2007 by volume. These category based lists given below on Bollywood celebrities, movies, holiday destinations etc. are the absolute most frequent searches in those categories.

Hope you enjoy reading and analyzing these interesting and fun results.

Media Contacts:

Roli Agarwal
Communications & Public Affairs Manager
Google India

Sarah Gideon
20:20 MEDIA

I. 2007 Zeitgeist list for India (Fast- Rising Search Queries in 2007)

  1. orkut
  2. YouTube
  3. Gmail
  4. Map
  5. Google
  6. Indian Railways
  7. Yahoo Mail
  8. Technology
  9. Yahoo
  10. Zapak

‘Social Networking tops the list, followed closely by other platforms of online communication and interaction.’

II. Category Lists

Top 10 Bollywood Celebrities

  1. Aishwariya Rai
  2. Salman Khan
  3. Hrithik Roshan
  4. Katrina Kaif
  5. Shahrukh Khan
  6. Mallika Sherawat
  7. Priyanka Chopra
  8. Kareena Kapoor
  9. Rani Mukherjee
  10. Deepika Padukone

‘Actresses dominate the list of Bollywood celebrities; Deepika Padukone earns a spot in the top 10 as she leap frogs into celebrity hood’

Top 10 Movies

  1. Spiderman
  2. Sivaji
  3. Dhoom 2
  4. Om Shanti Om
  5. Chak De India
  6. Saawariya
  7. Harry Potter
  8. Ghost Rider
  9. Bhool Bhulaiya
  10. Jhoom Barabar Jhoom

‘Movie makers are now using Internet to interact with their audience’

Top 10 Places of Interest

  1. Kerala
  2. Singapore
  3. Goa
  4. Australia
  5. London
  6. Dubai
  7. Rajasthan
  8. Jaipur
  9. Kashmir
  10. Ooty

‘Is Kashmir reemerging as a holiday destination?’

Top 10 political leaders

  1. Mahatma Gandhi
  2. Abdul Kalam
  3. Sonia Gandhi
  4. Indira Gandhi
  5. Rabindranath Tagore
  6. Pratibha Patil
  7. Subhash Chandra Bose
  8. Rahul Gandhi
  9. Sarojini Naidu
  10. Mayawati

‘Mahatma Gandhi tops the list – is Gandhigiri regaining popularity?’

Top 10 Sportstars

  1. Sania Mirza
  2. Maria Sharapova
  3. Sachin Tendulkar
  4. John Cena
  5. David Beckham
  6. Cristiano Ronaldo
  7. Rahul Dravid
  8. Mahendra Singh Dhoni
  9. Sourav Ganguly
  10. Anna Kournikova

’Tennis, cricket and football players – the most popular sports stars searched by Indians’


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