NEW DELHI, India (September 19, 2007) – Google Inc. announced the introduction of two new ways for advertisers to communicate with users. Google Gadget Ads™ is an interactive ad format that is currently in an expanded beta with a select group of AdWords™ advertisers worldwide. AdSense for Mobile unlocks the potential of the mobile advertising market by enhancing the mobile experience with relevant ads that will help people find what they’re looking for quickly when they are searching or browsing content on their mobile phones.
"We are delighted with the response of Indian advertisers and publishers, who are using Google AdWords and AdSense as central tools for their business to generate revenue,” said Shailesh Rao, Managing Director, Google India. “The launch of Gadget Ads and AdSense for Mobile will provide them with even more exciting formats and targeted technology to enhance their monetization potential."
Gadget ads – non-traditional ad units with interactive, rich media capabilities – not only enable advertisers to target audiences in a flexible and timely manner via regular updates within the ad unit, but also allow users to engage with ad content in a way static ads haven’t facilitated in the past.
Gadget ads can incorporate real-time data feeds, images, video and much more in a single creative unit and can be developed using Flash, HTML or a combination of both. Designed to act more like content than a typical ad, they run on the Google™ content network, competing alongside text, image and video ads for placement. They support both cost-per-click and cost-per-impression pricing models, and offer a variety of contextual, site, geographic and demographic targeting options to ensure the ads reach relevant users with precision and scale. Gadget ads are also built on an open platform, allowing anybody from individual advertisers to agencies to set up and run ads on the Google content network, the world’s largest global online ad network. Plus, gadget ads will not command any serving or hosting costs.
Feedback from preliminary beta participants, including brand advertisers such as Pepsi-Cola North America’s Sierra Mist, Intel, Honda, Six Flags and Paramount Vantage, has been overwhelmingly positive. Advertisers are enthusiastic about this fresh marketing solution that empowers them to interact with targeted users through rich, dynamic and engaging content.
"We’re always looking for new ways to engage with our consumers,” said John Vail, director, interactive marketing, Pepsi-Cola North America. “Google Gadget Ads allowed us to reach the right audience at the right time, with an interactive message that brought our light-hearted Sierra Mist campaign, ‘Squeeze More out of Summer,’ to life.”
“New and cutting-edge advertising opportunities are always of interest to Intel,” said Stephanie Dillard, global marketing manager at Intel. “Google Gadget Ads provided a unique and efficient means to further promote our Centrino Duo campaign. Our goal was to enhance visibility and engagement with the consumer while taking in key learnings of Google’s evolutionary advertising offerings. We look forward to utilizing the interactive gadget ad format with our new ‘Chips’ campaign that shifts focus back on the processor.”
"The introduction of this new advertising format provides advertisers and agencies worldwide with an imaginative, dynamic way to interact with consumers," said Susan Wojcicki, Google’s vice president of product management. "Google Gadget Ads are built on an open platform that enables distribution across the Google content network and can be shared on iGoogle and other personalized web pages at no additional cost to advertisers."
In addition, users can build active communities with gadget ads by sharing them with each other and placing them on nearly any webpage, including personalized iGoogle pages. These portability and sharing capabilities simultaneously generate additional free traffic and help foster a sense of community between advertisers and users. Detailed interaction reports allow marketers to track dozens of actions within the creative unit and optimize toward their goals. To learn more about Google Gadget Ads, visit http://www.google.com/adwords/gadgetads.
As part of our ongoing efforts to develop new ways for users to find the information they need anytime and anywhere, Google announced the availability of AdSense™ for Mobile, a program that contextually targets ads to mobile website content. AdSense for Mobile also allows AdSense publishing partners the ability to earn revenue from their mobile websites through the targeted placement of mobile text ads. With this program, advertisers can connect with the growing number of mobile publishers, ultimately providing users with an enhanced mobile experience that helps them find what they are looking for more quickly and efficiently on the go.
AdSense for Mobile is intended for AdSense partners who have created websites specifically for mobile browsers, and who want to monetize their mobile content via contextual advertising. Like Google’s other AdSense products, mobile text ads run on an auction model. The system automatically reviews the content of publishers’ mobile websites and delivers text ads that are relevant to the websites’ audience and content. Publishers earn money whenever mobile users click on the ads.
With this new program, the unmatched reach of the Google content network is extended to the mobile platform. AdSense for Mobile provides a valuable way to connect mobile users with the right ad at the right time as they seek information on the go. For more information, please see: http://adsense.blogspot.com/.
AdSense for Mobile will be available in the following 13 countries: US, England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China, and Japan (available in the coming weeks).
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.
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